OUR STORY
As Nail Artists ourselves, we understand that nothing is more important than the tools of our craft and nothing is more challenging than product inconsistencies. It has been and always will be that quality is our #1 priority.
Gelish® was the first brush-in-bottle gel-polish ever invented. The US and International patented formulation proves that fact.
The fact that millions and millions of bottles have been sold to-and reordered again and again by- thousands of salons is further proof.
So, the fact is, the innovative Gelish system, still the best on the market no matter who else followed, continues as the one most trusted by nail techs worldwide.
Our success is measured by your success. We are commited to you, the nail technician, to provide the best products, to share our knowledge through unprecedented education, therefore developing long lasting customer loyalty.
OUR TEAM
Meet the leadership behind our company.
DANNY HAILE
CEO & FOUNDER
DAVID DANIEL
PRESIDENT
GARI-DAWN TINGLER
VICE PRESIDENT
As the professional nail business continues to thrive and grow, Gelish maintains a staff that helps keep this industry evolving and changing for the better. We celebrate the achievements of each department and team member – it’s what they do that helps Gelish grow and become internationally recognized as the go-to brand for high-quality professional nail products. Below, meet our staff that helps make the everyday happen over here at Gelish.
MISSION
Nail Alliance - North America, a professional nail enhancement manufacturer seeks to:
PROVIDE
the salon industry with all of the tools needed to help make salon businesses even more successful with the latest and greatest in nail products.
ESTABLISH
opportunity for learning through proper education and training courses domestically and internationally.
CREATE
Superiority within the industry as the go-to nail manufacturer for state-of-the-art products, proven to perform to the best of standards while upholding the motto “Done right from the start.”
UNDERSTAND
the needs of the salon industry. As nail professional, we have a clear understanding of the industry which is why quality will always be our number one priority.
GELISH.
DONE RIGHT.
FROM THE START.
HISTORY
Nail Alliance - North America was established in 2009 by Danny Haile, CEO and Founder. Prior to this development, Haile made a name for himself on the nail competition circuit while working at his first successful start-up company; winning over 60 awards in the U.S. and worldwide. Haile was more famously known for his precision in working with acrylic products and was declared two-time International Champion, specializing in Competition Pink and White Acrylic nails. His passion led to his role as Product Developer where he found himself consulting with top companies in the industry.
It was at that point when Haile was ready for his next challenge. Haile’s experiences allowed him to see a need to fill a gap in the market. That gap was the separation of gel and bottle. Fueled by the idea of merging the two, Haile created, what is now popularly known simply as Gelish.
Gelish Soak-Off Gel Polish revolutionized the industry. Gelish was the first gel polish to be packaged in a bottle, with a brush, as a quick, easy and efficient gel application process.
Since 2009, Gelish has produced over 100 colors and counting, and sold in over 80 countries worldwide.
Nail Alliance - North America, with the help of its successful brand Gelish, now occupies a 220,000 square foot facility in Brea, California with the support of approximately 300 employees.
Haile’s more recent project is the launch of his new lacquer line, Morgan Taylor, named after Haile’s daughter (Morgan) and his business partner David Daniel’s daughter (Taylor). With over 25 years of experience, Haile and Daniel will once again transform the industry, with lacquer that is specially formulated to exceed all other competition.
The growth of the company continues to flourish as Nail Alliance - North America continues to provide surpassing products and meets the demand of the industry. As Danny Haile has said himself “great products accomplish great things.”
